Federated Media has launched an ad planning tool. The automated tool allows advertisers to find relevant blogs to place their ads.


Federated Media has launched an ad planning tool. The automated tool allows advertisers to find relevant blogs to place their ads.

Advertisers are required to input targeting data, including age, sex, income and lifestyle.

Federated Media’s network of authors and publishers include Boing Boing, Michael Arrington’s TechCrunch, Digg.com and Fark.com, and Dooce.

Federated Media’s ad planning platform offers demograhics, and reach into markets including technology, business, parenting, entertainment, and community driven content.

Chas Edwards, VP of Sales and Marketing at Federated Media, said: “The platform includes detailed reader demographic information, site profiles, and inventory forecasting. Marketers input their campaign targets, and FM’s search engine returns sites that are best positioned to deliver on that campaign’s objectives.” [Source]

Federated Media’s ad planning platform is tested by marketers including Absolut, Adobe, Apple, Budget Rental Car, Citibank, Dreamworks, General Motors, Intel, Lenovo, Microsoft, and Sony.

For more information on Federated Media’s ad planning tool, click here.

 

 

 

 

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