62% Search Engine Users Click on The First Result Page

62% search engine users click the first page of search results and 90% click within the first three pages, according to a survey by Jupiter Research and iProspect.

62% search engine users click the first page of search results and 90% click within the first three pages, according to a survey by Jupiter Research and iProspect.

Key Findings:

• 62% of search engine users don’t look past the first page of results

• 41% switch query or/and search engine after first page

• 82% of users attempt to refine their search

• 36% users link search result placement to company prominence

• 90% of users click on first three pages

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