Hitwise has launched Lifestyle 2.0. Lifestyle 2.0 is an upgraded demographic tool for online marketers.


Hitwise has launched Lifestyle 2.0. Lifestyle 2.0 is an upgraded demographic tool for online marketers.

The new version allows marketers to identify the top performing sites. Marketers can also learn more about demographic profile of visitors to their site and competitors’ sites.

Bill Tancer, GM Global Research at Hitwise, said: “With Lifestyle 2.0, Hitwise brings the best-in-class consumer segmentation technology to the online world. As the online world becomes increasingly more competitive, businesses that leverage consumer behavior segmentation like Lifestyle 2.0, will ultimately be the ones that win.” [Source]

Additional features of Lifestyle 2.0 include:

“¢ Overview of Claritas Groups and Segments, including geo-distribution, lifestyle and offline media behaviors.
“¢ Segment search tool with demographic and lifestyle categories, including age, gender, income, education level and presence of children
“¢ Lifestyle 2.0 is updated weekly and accessible through Hitwise interface, designed for marketers.

For more information on Lifestyle 2.0, click here.

 

 

 

 

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