‘NetBlocks’ delivers lasting impact via its short-term, high-volume advertising, according to a study by Advertising.com. Study showed that NetBlocks increases website visitation and delivers up to 1,700 percent lift in traffic to the advertisers’ websites.


‘NetBlocks’ delivers lasting impact via its short-term, high-volume advertising, according to a study by Advertising.com. Study showed that NetBlocks increases website visitation and delivers up to 1,700 percent lift in traffic to the advertisers’ websites.

NetBlocks enable the advertisers to effectively “own” a portion of the Advertising.com network during a limited period of time.

K-Yun Steele, VP/AMD at Beyond Interactive, said: “NetBlocks provide an innovative way to achieve mass reach of a targeted audience in a short time frame.”

Scott Ferber, CEO of Advertising.com, said: “This new research underscores the value of NetBlocks in a brand-building context and how well they perform in both the short and long term.”

For the study, engagement was measured as visits, time spent and pages viewed on an advertiser’s site.

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