Think Partnership has acquired Litmus Media. Think Partnership has also closed its sale of convertible preferred stock worth $26.5 million.


Think Partnership has acquired Litmus Media. Think Partnership has also closed its sale of convertible preferred stock worth $26.5 million.

Think Partnership paid $6.5 million in cash and has issued 3.25 million shares of THK common stock at $2 per share.

Tobias Teeter, President and General Counsel of Litmus Media, said: “After considering term sheets from several top tier venture capital firms, we chose to merge with Think Partnership because of the value the merger will add to our businesses. Combining Litmus and THK core assets and industry expertise will further accelerate the growth of our two operating companies: ValidClick, Inc. and Second Bite, LLC.

We look forward to integrating our technology-based advertising platforms and networks as part of Think Partnership’s full-service, comprehensive portfolio of interactive advertising solutions.”
[Source]

Litmus Media’s services include click fraud protected advertising distribution technologies, pay-per-click search advertising, local search advertising, shopping comparison and coupon content.

For more information on the acquisition, click here.

 

 

 

 

Sharing is caring