Mokrynskidirect has formed an alliance with STG Media to launch Space Adsdirect. The objective of the alliance is to combine Mokrynskidirect’s Customer Acquisition Program and STG Media’s Print Media Buying System to create a new Internet marketing strategy for direct marketers.


Mokrynskidirect has formed an alliance with STG Media to launch Space Adsdirect. The objective of the alliance is to combine Mokrynskidirect’s Customer Acquisition Program and STG Media’s Print Media Buying System to create a new Internet marketing strategy for direct marketers.

Wendy McLaughlin, Vice President at Mokrynskidirect, said: “This alliance creates a whole new Internet marketing strategy for direct marketers. We will tap into STG’s proprietary Print Media Buying Systemâ„¢ (PMBS) to provide print ad tracking, media planning, campaign management and innovative print media buying for every print ad placed”.

Wendy added, “For catalogers, the Internet has evolved from an order entry platform to an opportunity to acquire new customers and add new revenue streams. Space ads in targeted publications will drive traffic online and deliver measurable incremental sales”. [source]

 

 

 

 

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