Homestore has announced its intention to change the company’s name to Move. With this change in name the company aims to improve its consumer focus by offering them real estate listings, decision support tools, and access to qualified move-related service providers and create more effective advertising venues for a broader range of advertisers.


Homestore has announced its intention to change the company’s name to Move. With this change in name the company aims to improve its consumer focus by offering them real estate listings, decision support tools, and access to qualified move-related service providers and create more effective advertising venues for a broader range of advertisers.

The Company will launch an all new real estate search engine site, Move.com.

Homestore has acquired Moving.com, an online provider of consumer moving tools and access to qualified moving services.

The Company’s strategy is to provide a platform for connecting consumers with Realtors, home builders, rental property owners and other move-related advertisers before, during and after a move.

For this the company has developed Realtor.com, Move and Welcome Wagon.

Mike Long, Homestore’s chief executive officer, said: “This focus on consumer needs is the next step in our evolution; from providing software and technology to the early adopters within the online real estate category, to becoming the real estate industry’s trusted partner for efficiently reaching consumers. These changes will also enable us to extend Realtor.com’s position as the most visited real estate site on the Internet”. [source]

To checkout Move Search Engine, click here.

 

 

 

 

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