IAB has issued Online Lead Generation Best Practices for industry comment. The Online Lead Generation Best Practices proposes a foundation for ethical practice in lead generation, primarily focused on consumer transparency and data integrity.


IAB has issued Online Lead Generation Best Practices for industry comment. The Online Lead Generation Best Practices proposes a foundation for ethical practice in lead generation, primarily focused on consumer transparency and data integrity.

Some of the proposed guidelines include:

“¢ All lead generation efforts need to be permission-based.

“¢ Advertisers/publishers/vendors must send consumer offers or information only if it strictly adheres to information requested by the consumer.

“¢ Advertisers/publishers/vendors must provide clear, concise privacy policy.

“¢ Publishers/vendors should deliver consumer data that meets the advertiser’s criteria for quality lead, determined by the advertiser’s marketing objectives.

Greg Stuart, CEO of IAB, said: “Direct Marketers are increasingly relying on Online Lead Generation as an integral vehicle in their Performance Marketing campaigns. We applaud the diligent efforts and foresight of our Lead Generation committee in taking this leadership role in answering an industry call for best practices in this fast-growing segment of Interactive.” [Source]

The Online Lead Generation Best Practices is open for industry comment.

For more information on the proposed Online Lead Generation Best Practices guidelines, and to give your feedback on the same, click here.

 

 

 

 

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