56% of marketing excutives have said that they consider the web as the hub of their marketing strategy. Rating themselves on a collective knowledge of the latest web marketing trends, strategies and technologies, executives rated themselves 6.3 on a scale of 1-10, according to Web Trend.


56% of marketing excutives have said that they consider the web as the hub of their marketing strategy. Rating themselves on a collective knowledge of the latest web marketing trends, strategies and technologies, executives rated themselves 6.3 on a scale of 1-10, according to Web Trend.

Web Trend surveyed 250 marketing executives.

The key findings of the survey include:

56% considered the web was either the hub of their organization’s marketing strategy, or that it would become the hub in the next year.

Marketing executives aren’t grading themselves or their organizations very highly when it comes to their collective knowledge of the latest web marketing trends, strategies and technologies.

Most marketing executives plan to increase accountability by investing in training and building metrics into employee reviews and compensation.

The Web Trend survey was conducted “to determine how big of an impact the Web would have on marketing this year, and how confident CMOs and other executives are in their ability to measure online marketing performance and create an ROI mindset in their organizations”. [source]

“The extraordinary results of the survey demonstrate the huge increase in the influence of the web on every aspect of business, as well as the need for greater accountability”. [source]

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