Silverpop has partnered with 4 web analytics firms, Coremetrics, Omniture, WebSideStory and WebTrends. Silverpop has released a white paper on “Incorporating Web Analytics into Email Marketing: Five Quick-Start Tactics for Marketers”.


Silverpop has partnered with 4 web analytics firms, Coremetrics, Omnuture, WebSideStory and WebTrends.

Elaine O’Gorman, vice president of strategy at Silverpop, said: “Companies seeking to send more relevant marketing messages can start by optimizing the integration between their email marketing and Web analytics platforms.

But using the customer data residing in one marketing application to target and trigger campaigns out of another can pose a significant technical challenge for marketers. Our relationships with these major Web analytics vendors can make the task faster and easier.” [Source]

Silverpop has released a white paper on “Incorporating Web Analytics into Email Marketing: Five Quick-Start Tactics for Marketers”.

The white paper presents ideas on how to use web analytics data to understand customers’ needs better and effectively market to them.

Elaine O’Gorman, said: “Linking databases to achieve a two-way flow of actionable information can be as daunting or simple as you make it. he best approach is to start small. Lay the groundwork necessary to implement a single email marketing tactic that can improve campaign ROI, and then move on to the next opportunity.” [Source]

To download a free copy of the white paper “Incorporating Web Analytics into Email Marketing: Five Quick-Start Tactics for Marketers”, click here.

 

 

 

 

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