Google has launched demographic site targeting for AdWords site-targeted campaigns. It allows marketers to choose audiences from its contextual network site.


Google has launched demographic site targeting for AdWords site-targeted campaigns. It allows marketers to choose audiences from its contextual network site.

It also allows marketers to categorize AdSense publisher audiences into buckets, including age group, gender and household income level.

The demographic targeting is currently available to US-based campaigns only.

Gokul Rajaram, group product manager for Adsense at Google, said: “Site selection provides better results and user experience for advertisers.” [Source]

Rob Murray, president of iProspect, said: “This is the first time Google has had to play the me-too role. It has historically led innovation in our category for five years. I think it’s a huge win for MSN.” [Source]

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