SEMphonic has launched CampaignTracker, a tool for integrated reporting. Search Engine Marketing Practitioners can use the tool to assess their SEM campaign performance across multiple search engines and monitor competitor campaigns.


SEMphonic has launched CampaignTracker, a tool for integrated reporting. Search Engine Marketing Practitioners can use the tool to assess their SEM campaign performance across multiple search engines and monitor competitor search engine marketing campaigns.

The SEMphonic press release has announced it as: “CampaignTracker offers individual and teams of SEM Practitioners the ability to see, evaluate, aggregate, and present SEM campaign performance across multiple search engines (ie. Yahoo!, Google, MSN, etc), and other media such as banner ads and affiliate networks, and monitor competitor search engine marketing campaigns. Because SEM is based on competitive bidding, knowing who the competition is and what they are doing is essential for cost-effective campaigns”. [source]

Gary Angel, Semphonic President and CTO, said: “CampaignTracker will provide a true 360 degree view of your SEM Marketspace — from how your campaigns are performing across engines to where and how well your competitors are playing the market”. [source]

According to the announcement, Campaign Tracker will be designed to support a wide-range of SEM practitioners — ranging from top-line Agencies managing many clients to individual buyers managing a single corporate SEM effort.

To checkout the Campaign Tracker, source.

 

 

 

 

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