Internet ad revenues are estimated to cross $12.5 billion in 2005, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers. The fourth quarter revenues totaled $3.6 billion.


Internet ad revenues are estimated to cross $12.5 billion in 2005, according to the IAB and PwC. This is a 30% increase compared to $9.6 billion in 2004.

The fourth quarter revenues totaled $3.6 billion, a 35% increase compared to the fourth quarter of 2004 and a 17% increase compared to the third quarter of 2005.

Greg Stuart, CEO, IAB, said: “As consumers continue to embrace the Internet as an integral part of their everyday lives, marketers continue to acknowledge that Interactive is a critical medium to engage their customers and create deeper brand experiences.

Furthermore, this continued increase in spending supports the cross media research that proves Interactive as often the most cost-effective way to drive increased ROI. We fully expect Interactive to continue to play an ever increasing role of importance for marketers.” [Source]

David Silverman, Partner, Assurance Services, PricewaterhouseCoopers, said: “The media landscape has clearly changed with more and more marketers realizing that there is much to be gained from online advertising.

With the increase in broadband penetration further enhancing how messages get delivered, we should continue to see a favorable environment for increased Internet ad spend.” [Source]

The Internet Advertising Revenue Report is sponsored by the IAB and conducted independently by the New Media Group of PricewaterhouseCoopers.

For more information on the Internet Advertising Revenue Report, click here.