eMarketer projects 144.5 million users will be using pay-per-call facility, in 2006. 137.6 million used this service, in 2005. Pay-per-call is expected to be worth $3.82 billion by 2010.


eMarketer projects 144.5 million users will be using pay-per-call facility, in 2006. 137.6 million used this service, in 2005. Pay-per-call is expected to be worth $3.82 billion by 2010.

Last September, eMarketer referred to Greg Sterling of the Kelsey Group who said: “Consumers are accustomed to making phone calls to contact local businesses and local businesses are similarly used to closing leads over the phone. A performance-based online medium that delivers calls rather than clicks therefore makes sense for the local market”. [source]

Greg Sterling has also said to OnlineMediaDaily, “It’s a mirror of online advertising in general. If you’ve got people pushing the product to market, it’s going to grow much faster than if it’s a purely self-service”.

eMarketers data “US At Home and At Work Search Engine Users 2002-2007” include:

2007 150.9 Million users of pay-per-call
2006 144.5
2005 137.6
2004 130.2
2003 122
2002 114.5

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