DoubleClick has announced the North American launch of DART Search. Services of DART search include DART for Advertisers reporting, called DRA Reporting.


DoubleClick has announced the North American launch of DART Search. Services of DART search include DART for Advertisers reporting, called DRA Reporting.

According to the press release,

“DART Search offers customers:

* A self-service technology with a centralized, automated workflow that simultaneously manages keywords and bids across multiple search engines.
* Efficient and flexible keyword management that enables fast bulk uploading to search engines and provides customers with numerous ways to manage and track keyword performance.
* A sophisticated bid engine that reduces guesswork, saves time and money and can generate more revenue by automatically adjusting keyword bids to meet customers’ specific business goals.
* Highly accurate results integrated into DART for Advertisers (DFA) reporting, offering the ability to compare and optimize paid search results with display, rich media and sponsorship ad campaigns in one place”. [source]

DoubleClick is a provider of digital advertising technologies and services.

DART Search is the company’s complete search engine marketing technology solution, which provides agencies and advertisers with keyword management, bid management and reporting.