Cyber Mondays 1, 2, 3 and 4, referring to each of the Mondays between Thanksgiving and Christmas, generated major ecommerce sales peaks in 2005 Holiday Season. Similar Monday peaks are predicted for 2006 Holiday Season by DoubleClick Performics.


Cyber Mondays 1, 2, 3 and 4, referring to each of the Mondays between Thanksgiving and Christmas, generated major ecommerce sales peaks in 2005 Holiday Season. Similar Monday peaks are predicted for 2006 Holiday Season by DoubleClick Performics.

Chris Henger, vice president of marketing and product development at Performics, said: “E-commerce sales do actually spike on Mondays throughout the season. This is a very real concept with major planning and budgeting implications for advertisers that are serious about capitalizing on the online channel”. [source]

The findings of the study include:

Cyber Monday 2, December 5, was indeed the biggest day for e-commerce sales.

Sales on Cyber Monday 4 outpaced those of Cyber Monday.

Performics tracks ecommerce sales volume for more than 300 advertisers.

To read the full report of the study (2 pages), source.

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