Isobar Acquires Ammo Marketing

Isobar has acquired Ammo Marketing. Isobar is Aegis Group’s global digital network and Ammo Marketing is a word-of-mouth marketing agency.

Isobar has acquired Ammo Marketing. Isobar is Aegis Group’s global digital network and Ammo Marketing is a word-of-mouth marketing agency.

Robert Lerwill, CEO of Aegis, said: “Ammo marks our first step into word-of-mouth: one of the most revolutionary ways of marketing around today. Word-of-mouth lets us reach consumers who don’t necessarily respond to more traditional marketing channels. Ammo’s approach brings together influencers, cultural intelligence and experiential marketing. We see considerable openings to expand Ammo’s work in the coming months and years”. [source]