iCrossing has launched mCrossing that offers location-aware services, ecommerce and billing capabilities on mobile phones. Mobile users will be directed to Internet content that gives an overview of a product or a specific offering.


iCrossing has launched mCrossing that offers location-aware services, ecommerce and billing capabilities on mobile phones. Mobile users will be directed to Internet content that gives an overview of a product or a specific offering.

The services include creating a mobile presence for clients by developing messaging campaigns, and optimizing content for discovery through mobile search interfaces. [Source]

mCrossing helps in putting the content into context by:

” Adapting relevant web pages into mobile-friendly formats, based on device types and browser capabilities

Supplementing existing content with additional features, functionality and messaging that allow customers to interact with a brand on the go-anytime and anywhere

Identifying opportunities to tie mobile content into existing on and offline campaigns-maximizing overall marketing effectiveness and increasing the reach”. [Source]

For more details click here.

 

 

 

 

Sharing is caring