Germany is expected to spend over $108 billion on online shopping in 2008. In 2005 there were 45 million internet users and this number will increase to 52 million, according to emarketer report.


Germany is expected to spend over $108 billion on online shopping in 2008.

Internet usage is changing how Germans conduct business, shop, communicate and entertain themselves. In 2005 there were about 45 million Internet users, out of a population of 82 million. By 2008 eMarketer expects this figure to reach 52 million according to the report Germany Online by James Belcher.

Internet has helped make Germany a nation of active online shoppers, and has predicted that it would spend over $108 billion in 2008 according to the report.

The report also addresses the following questions:
How do Germans use the Internet?
Which segments of the population go online most?
Why is Germany the largest e-commerce market in Western Europe?
Why is DSL penetration so high in Germany?
How will the switch to digital TV affect Internet advertising?
How popular are music downloading, online gambling and other entertainment?

To purchase the report at $695, click here.

 

 

 

 

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