Global Market Insite is going to partner with iHispanic Marketing Group. With the partnership, GMI aims at expanding its Hispanic online panel.


GMI is going to partner with iHispanic Marketing Group. With the partnership, GMI aims at expanding its Hispanic online panel.

Jim Weisfield, vice president of business development for GMI, said: The explosive increase in the U.S. Hispanic population, coupled with its purchasing power, has companies competing for substantial market share of this largely untapped market.

Adding new consumers to our panel through iHispanic will enable us to better respond to the real-time insights that market research firms and Global 2000 corporations need.” [Source]

GMI (Global Market Insite, Inc.) is a company that provides integrated solutions for global market intelligence for market research firms and corporate market research departments. GMI has offices in Seattle and Washington.

iHispanic Marketing Group generates business and marketing solutions for web site owners that target the U.S Hispanic market and Latin America. iHispanic has associations with the Search Engine Marketing Professionals Organization (SEMPO), the Search Marketing Association of North America (SMA-NA) and IAB Mexico.

 

 

 

 

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