Yahoo has no interest in setting up a major news organization. Instead it could provide multimedia tools for content creation and distribution.


Yahoo has no interest in setting up a major news organization. Yahoo News. Instead it could provide multimedia tools for content creation and distribution.

Addressing the SIIA Information Industry Summit 2006 at New York he outlined three important aspects of Internet news to which the mainstream media are having trouble adopting:

1. “A la carte news” – instead of consumers being forced to purchase or watch their news in a fixed package edited by a news organization, the public can pick and choose what it wants to read, watch or listen to on the Internet.
2. News aggregators – Internet giants such as Yahoo! and Google are not the only ones that sift through news content and bundle it. Bloggers that read the news also comment on and link to articles they read and gather a following normally through people with like interests.
3. Advertising – “old media” will eventually warm up to the targeted advertising opportunities that the Internet provides as well as the ease and precision with which news organizations can determine readership online. [Source]

He further noted that Yahoo in delivering bits and bites of content, can deliver smaller unbundled pieces from the newspaper whole or 30-minute nightly newscast better than others. Yahoo aggregates content from many sources and make “community editing,” play an integral part in allowing readers decide what the most interesting articles are.

Sources – The Editors Weblog
Content Bridges

 

 

 

 

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