With Valentine’s Day fast approaching merchants across the Web have put their ambitious search marketing programs back into action. Merchants are using the same techniques and tactics as used during the year end holiday season by buying focused search terms, creating gift-buying guides, and shipping promotions.


With Valentine’s Day fast approaching merchants across the Web have put their ambitious search marketing programs back into action. Merchants are using the same techniques and tactics as used during the year end holiday season by buying focused search terms, creating gift-buying guides, and shipping promotions.

Large retailers have understood that the holiday season extends beyond Christmas and have been preparing themselves for the occassion. Amazon.com has devoted a full page of its web site for Valentines gift ideas. [Source]