Google search ads are effective as compared to those in Yahoo and MSN according to a published report. Advertisers who thought Google performed best were the ones with the smallest marketing budgets.


Google search ads are effective as compared to those in Yahoo and MSN according to a report in MediaPost quoting a survey by Outsell. Advertisers who thought Google performed best were the ones with the smallest marketing budgets. Those who said Google ads were “extremely” effective had total budgets averaging $3.7 million, whereas the budgets of those saying Yahoo and MSN were extremely effective averaged $4.6 million.

Outsell also predicted that spending on online marketing would grow 19 percent this year, with search increasing 26 percent. The survey further states that information industry revenues rose 7.7 percent to an estimated $285 billion in 2005, with Google and Yahoo together accounting for some 5 percent. Google became the fifth-largest information industry company – up from 18th. while Yahoo became number eight, improving from number 18 position in 2004

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