Digital River has acquired Direct Response Technologies for $15 million. Both the companies together will offer a comprehensive affiliate management system and maximize cross-selling opportunities between their affiliate networks.


Digital River has acquired Direct Response Technologies for $15 million. Both the companies together will offer a comprehensive affiliate management system and maximize cross-selling opportunities between their affiliate networks.

Direct Response products that were acquired as part of the agreement are:
a) DirectTrack: An affiliate management platform
b) KeywordMax: A paid search bid management tool
c) DNEList: Email campaign and list suppression applications and
d) DirectLeads: An online marketing network

The acquisition does not include Direct Response’s MyCoupons and GiftCards.com services.

Joel Ronning, CEO of Digital River, said: “The acquisition of Direct Response supports two of our strategic growth initiatives ““ to expand both Digital River’s oneNetwork sales channel and strategic marketing services.

By combining the companies, we intend to deliver a more comprehensive affiliate management system, maximize cross-selling opportunities between our affiliate networks and further capitalize on the strong growth opportunity that exists for our strategic marketing services.” [Source]

The agreement provides Direct Response shareholders with an earn-out opportunity provided Digital River and Direct Response achieve their revenue and earnings targets in the first three years after the acquisition.

For more information on the acquisition, click here.

 

 

 

 

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