Brand advertisers benefit more from behaviroal targeted online ads than contextual ones, according to Tacoda study. Behavioral targeting of ads generated an average of 17% more looks and the advantages increased to 54% after the first exposure.


Brand advertisers benefit more from behaviroal targeted online ads than contextual ones, according to Tacoda study. Behavioral targeting of ads generated an average of 17% more looks and the advantages increased to 54% after the first exposure.

“Behavioral targeting uses internet technologies to reach people with highly relevant ads based on what they read and where they navigate while contextual targeting places ads adjacent to editorial content expected to be visited by target audiences”. [source]

The implication of the study is that brand advertisers can get the customers to notice their online ads more often and for more time by behavioral targeting.

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