A third of online holiday shoppers left a site without making a purchase because they didn’t want to register, according to Questus Survey. 25% of shoppers left a site if they found it difficult to locate products.


A third of online holiday shoppers left a site without making a purchase because they didn’t want to register, according to Questus Survey. 25% of shoppers left a site if they found it difficult to locate products.

Questus survey results are based on 425 employed respondents over the age of 18.

Other Findings of Questus include:

68% distrust a site that doesn’t look professional.

Shoppers prefer fewer rather than more links on each page.

77% of Internet users made online purchases during the holiday season.

40% made half or more of their 2005 holiday purchases online.

40% of online shoppers plan to spend even more online during the 2006 holiday season. [source]

 

 

 

 

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