Google is going to add advertising with logos and graphics to its website. AOL content will also be promoted on the website.


Google is going to add advertising with logos and graphics to its search engine. Google will begin testing different types of graphical ads at AOL’s request. Google will also make these formats available for other advertisers.

“One format being discussed is a box, which may include a photograph and a logo, that would appear on the main search results pages toward the bottom of the advertisements in the right-hand column.

Traditional banner ads may appear on Google Image Search and the Froogle shopping site, which already include many photographs.” [Source]

Google is also providing AOL with $300 million in advertising on Google’s websites. The ads will direct Google users to related content on AOL’s sites.

AOL will bid on Google’s auction for the advertisements.Google will charge AOL out of the $300 million allotment.

Google has already announced that it is going to buy 5% stake in AOL for $1 billion. Also, 2-4% of Google’s revenue comes from AOL on a net basis.

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