Online display and search advertising spending will grow at an average annual rate of 10% between 2005 and 2010. Branding-focused ads of Media and entertainment, financial services and automotive industries will drive this growth rate.


Online display and search advertising spending will grow at an average annual rate of 10% between 2005 and 2010. Branding-focused ads of Media and entertainment, financial services and automotive industries will drive this growth rate.

JupiterResearch has forecasted this growth rate.

The top categories that will drive the growth rate thorugh online ad spending are as follows:

automotive average 24%
travel average 13%

Zia Wigder, VP and Research Director at JupiterResearch, said, “Agencies and publishers must educate themselves on how industry categories prioritize online advertising and tailor their pitches to different industries. Growing categories differ in the way they allocate funds to online advertising from their total spending.

Widger added, “Findings show that telecom, media and entertainment, and finance are the leading categories online today and make up nearly half of all online display and search advertising spending.” [source]

To read the press release of Jupiter Research Report entitled, “U.S. Category Advertising Forecast, 2005 to 2010”, click here.

 

 

 

 

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