Experian has acquired PriceGrabber, who provides online comparison shopping services, for $ 485 million. PriceGrabber will further extend the range of marketing solutions provided by Experian to multichannel retailers and catalogers.


Experian has acquired PriceGrabber, who provides online comparison shopping services, for $485 million plus expenses. PriceGrabber will further extend the range of marketing solutions provided by Experian to multichannel retailers and catalogers.

Ed Ojdana, group president of Experian Interactive, said, “As a trusted and preferred comparison shopping destination, PriceGrabber.com adds additional capabilities for us to provide the best solutions to meet consumers’ needs. Whether consumers are looking to better manage their credit, apply for a mortgage or make informed purchasing decisions, we provide the destinations to help them with those decisions while saving time and money.”

Kamran Pourzanjani, president of PriceGrabber.com, said, “Joining Experian will enable PriceGrabber.com to expand into new verticals and will strengthen our current offerings to consumers”. [source]

To read more about the acquisition click here.

 

 

 

 

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