Word Of Mouth Marketing Association has launched Word Of Mouth Basic Training Website. The site provides training for marketers on how to use word-of-mouth marketing techniques.


Word Of Mouth Marketing Association has launched Word Of Mouth Basic Training Website. The site provides training for marketers on how to use word-of-mouth marketing techniques.

The site provides blog, podcast series, and companion email newsletter. The site provides marketing advice and case studies from experts in the industry.

The site is updated on a weekly basis. In the first week, Ketchum’s Paul Rand and Intelliseek’s Pete Blackshaw provided tips and advice on word-of-mouth issues.

Andy Sernovitz, CEO, WOMMA, said, “WOMBAT is the definitive resource for anyone ready to learn how to do word of mouth marketing the right way We have the industry’s top experts providing concise, easy to follow how-to lessons.” [Source]

WOMMA is also conducting a WOMBAT conference from Jan 19-20 in Orlando, FL at Disney’s Coronado Spring Resort.

The entry costs $795 for WOMMA members and $1095 for non-members.

To sign up for the WOMMA conference, click here.

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