Microsoft plans to be one of the big players of online advertising market. Microsoft, through tageted MSN keywords, plans to be different from others like Google and Yahoo.


Microsoft plans to be one of the big players of online advertising market. Microsoft, through tageted MSN keywords plans to improve click thorugh rates of ads and be different from others like Google and Yahoo.

Microsoft Annual Shareholder Meeting 2005 was held at Microsoft’s Redmond, Wash. headquarters. In the meeting the focus was on improving Microsoft’s online presence, particularly online advertising market.

Steve Ballmer, CEO Microsoft, said at the shareholder meeting, “There is a significant growth opportunity for us, as we tap into the growing market for online advertising. There will really only be a few big players in the online advertising market, and our company aims to be, and will be one of them”. [source]

The msn adCenter announces the MSN Keywords as being specific rather than general. The keywords will help the advertisers get more for their investment by targeting their ads to the right group of people.

“By targeting the right demographics – age, gender, geographic location, part of the day, and day of the week – you can improve the chances that the person most likely to be interested in your products will click on your ads. The targeting demographics in MSN Keywords may help you improve the quality of your click throughs”. [source]

Joanne Bradford, Microsoft’s chief media revenue officer, has said that in future it will not just be keywords. Microsoft will add more value by adding video.

Bradford has said, “Today, it’s keyword. We believe in the future it will be about display (ads), video and all that is advertising. I will admit we were late. If we are going to catch up in any meaningful way, differentiating and adding value was critical.” [source]

To go to msn adCenter click here.