Marketing Sherpa has reported advertising budget was 56% of total budget for Business to Consumer marketers.


MarketingSherpa has reported that the overall online advertising accounted for a large part of the budget of the survey respondents.

For Business to Consumer marketers the budget was 56% of total budget and for Business to Business marketers it was 40%.

According to 43% of readers the PPC ad results were “very effective.” That is a nine-point increase in satisfaction, from July.

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