DoubleClick reports: Email performance metrics including non-bounce rate has improved compared with 2004.


According to DoubleClick’s second-quarter “Email Trend Report,” key email performance metrics, including the non-bounce rate, click-to-purchase conversion rate and orders per email delivered, has improved compared with 2Q04.

The bounce rate was at an all time low at 7.9 percent, falling 25 percent from 10.5 percent in 2Q04, and down 5 percent from the first quarter’s 8.3 percent.

But open rates declined for the fifth consecutive quarter, falling to 27.5 percent, compared with 2Q04’s 36.0 percent.

To read the full report click here.

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