The latest article on ‘MarketingProfs’ is titled “Think Social Media Is a Waste of Time? Don’t Give Up So Soon”.

Philip Paranicas says, “Out goes the blog post or tweet. Immediately, the fingers start drumming on the table. The eyes shift anxiously to the clock or watch. A whole day goes by. Then, two whole days. Response is lukewarm. Obviously, the effort was a failure, right?

The digital age has brought all kinds of efficiency to marketing. Campaigns and initiatives that were months in the making in the offline world can now be planned, launched, and ended within a matter of weeks—leading to a phenomenon I call The Impatient Marketer. Especially in social media, if there isn’t an immediate and significant response then it’s deemed a waste of time”.

Think Social Media Is a Waste of Time? Don’t Give Up So Soon

MarketingProfs

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