‘Social Media Marketing: Have you tested your website’s social links and buttons?’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Social Media Marketing: Have you tested your website’s social links and buttons?”.
Gaby Paez says, “Through many tests, we have learned that it is critical to give people a reason to click. If we want visitors to contact us or add a product to the cart, we have to provide them with valuable information upfront. Positive and benefit-oriented calls-to-action, for example …
- “Get your free trial”
- “Secure checkout”
Tend to perform better than simple and command-oriented calls-to-action, for example”.
Social Media Marketing: Have you tested your website’s social links and buttons?
Comments are closed.
