‘Search Remains First, Social Second For How People Find Websites’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Search Remains First, Social Second For How People Find Websites”. Chris Sherman says, “Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal different preferences between generations, and the popularity of different discovery methods changes from year to year, sometimes in surprising ways. For 2012, 54% of respondents found websites through natural search results, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. Links were the third important means of website discovery, with 28% saying they found websites from links on other sites, down from 31% last year”. Search Remains First, Social Second For How People Find Websites Marketing Land