YouTube video ad sequencing lets marketers show ads on YouTube in an order based on the most compelling and memorable story structures. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting the important steps to build a YouTube ad sequence. She says, “YouTube ad sequences offer a valuable opportunity to connect with your target audience. Here are a few ways your business can leverage this tool—and why you should consider using it. Deliver Your Brand’s Message in Order If you’ve set up solid targeting parameters and built YouTube remarketing audiences,... [...]