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Friday, September 24, 2021

WordPress plugin for search engine and FTC compliance #ad

Doug Yuschalk, the creator, calls it “The Most Important, Vital, and Valuable Plugin Every WordPress Site”. Perhaps we must forgive a little parental pride, but he does have a point. This plugin creates the critical information every site needs, because the search engines are looking for it, and the Federal Trade Commission also expects every site to have it. The official name for the plugin is YMYL, which stands for Your Money or Your Life. The idea is that web pages affecting people’s money or their life (such as health information) are held to a high standard of consumer... [...]

Better Business Bureau’s Online Interest-Based Advertising Accountability Program #ad

Beginning tomorrow, the Better Business Bureau (BBB) will be auditing and enforcing their Online Interest-Based Advertising Accountability Program. They want marketers to clarify to website visitors when they gather data for Online Behavioral Advertising (OBA). Not only that, but also California Governor Jerry Brown recently signed into law a bill amending the California Online Privacy Protection Act to require website privacy notices to disclose how your site responds to “Do Not Track” signals, and whether third parties may collect personal information when a consumer uses the site. Online... [...]

New European Union EU Cookie law places your website at risk of fines #ad

Effective 26 may, 2012, the EU cookie law requires all websites visited by European citizens to provide these citizens with a notice if cookies are saved on the visitor’s computer by the site. If you save visitor preferences so their next visit will show them a more targeted view of your site, you use cookies. Your site likely places cookies, even if you don’t know about it. For example, is you use Google Analytics, you place cookies on the visitor’s computer. If you have Facebook buttons or other social media buttons, cookies are also used. Advertisements often place cookies,... [...]