MOZ Shares Three Steps for Creating Better-Performing About Page

Your website’s about page is very important as it tells your visitor about your company and the products and services it offers. A well-crafted about page helps you to create more customers. MOZ contributor Ann Smarty has shared a three-step process creating a better-performing about page. Smarty says, “Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks: Or your mini-sitelinks: This means your customers will often... [...]