OptinMonster contributor Nathan Thompson has published an article highlighting 11 web design principles that will boost your conversion rate. He says, “According to research from Stanford University, 46.1% of people say a website’s design is the top criteria for deciding if a company is credible or not. So it’s extremely important that your design looks professional. Whether or not your website is aesthetically pleasing also plays a big role in conversion rate optimization. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than... [...]