Satisfying user experience (UX) is the ultimate factor which plays an important role in taking your business to newer heights. You need to deliver right UX on both the websites and the web forms you design which are going to be accessed by the users. HubSpot columnist Kristen Baker has shared ten UX guidelines for designing attractive forms. The guidelines also feature relevant examples. Highlighting the importance of UX, Baker says, “The point of a web form is to collect certain personal information from your visitor, whether that be an email address or their shipping and payment details.... [...]