Using Video Testimonials as a Tool for B2B Growth [Podcast]

MarketingProfs has published the latest episode of the Marketing Smarts podcast episode ‘Using Video Testimonials as a Tool for B2B Growth’ featuring Alexander Ferguson. George B. Thomas says, “Lots of people are creating video content and throwing it up on LinkedIn, TikTok, Instagram, and wherever, so the status quo is pretty low,” explains Alexander Ferguson, co-founder of TeraLeap. “Authenticity reigns, so the more authentic it feels, less produced, you can actually connect even better.” And in marketing, that authenticity can be your best weapon. “Written... [...]