Updating You Old Blog Posts for Marketing

Blogging is a great way to establish authority in your niche. Your old blog posts can be repurposed to connect with your existing and new readers. Target Marketing’s Phil Frost has shared an article on how to stretch your marketing budget by updating old blog posts. Frost says, “If your budget is in a holding pattern with the uncertainties of COVID-19, now is a great time to circle back and update your old blog posts. Use this opportunity to build a library of robust, well-written articles that impart useful information, and you’ll see a steady increase in organic traffic from Google.... [...]