Paul Nicholls has just released Tube Hero, showing how to maximize your marketing success on YouTube. Nicholls has been studying and experimenting with marketing on YouTube for years. His studies have taken him far beyond the IM niche. Late in 2022, he started a new experiment. He chose a brand new niche that he was unfamiliar with and set about to build his marketing around YouTube videos related to that niche. First, he created a new channel for this niche. Then he posted a few niche-related videos. In September he got about 5,800 views. In October, he got 85% more, 10,846 views, and since then... [...]