The traveling salesman in the opening scene of “The Music Man” was right: “You gotta know the territory”. That applies to YouTube, too. Answer these questions about the most successful and popular videos for your keywords (the ones on page 1 of the search results): • What is their title? • What is their rank in YouTube? • What’s their page rank in Google? • How many likes and dislikes do they have? • What are the tags for these videos? • What YouTube category are they in? • Where can you watch them to understand them better? This... [...]