Content marketing continues to grow and helps marketers gain optimum returns on investment. It also enables them to establish authority as a business too. SEMrush contributor Alina Petrova has published an article highlighting top content marketing trends of 2020. She says, “How often do you find yourself in a situation where you have to choose the best strategy for further action? This happens to us from time to time. We sincerely believe that a successful content marketing strategy should be backed by data. Data can support any decision you make and minimize the trial and error method... [...]