AdRoll has released a new book titled “The Retargeting Playbook”. The AdRoll team says, “Over the past few years, retargeting has become as essential as search-engine marketing and email for engaging and converting customers. In this essential guide, co-authors Adam Berke (President of AdRoll) Lauren Vaccarello (VP of Marketing) and Greg Fulton (Head of Product) teach marketers how to drive real revenue with retargeting”. Key topic of the book are: Who should use retargeting—and why What it takes to define optimization strategies that work How to face the opportunities... [...]