This is a reminder for the CMI webinar on October 2, 2025.Most AI rollouts don’t fail because of the tech — they fail because of change management.Content Marketing Institute is hosting a webinar, ‘Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “After speaking with 100+ marketing and IT leaders, the pattern is clear: 90% of teams are stuck in pilot purgatory, treating AI like software instead of a behavior shift.Join Typeface’s Ross Guthrie as he shares why most initiatives... [...]

Most AI rollouts don’t fail because of the tech — they fail because of change management.Content Marketing Institute is hosting a webinar, ‘Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “After speaking with 100+ marketing and IT leaders, the pattern is clear: 90% of teams are stuck in pilot purgatory, treating AI like software instead of a behavior shift.Join Typeface’s Ross Guthrie as he shares why most initiatives stall, what the top 1% do differently, and a practical framework... [...]