Three Step Guide to Creating a Strategic Social Media Plan

A strong social media marketing plan plays key role in enabling your brand to reach more people. Study of successful companies and their campaigns can help you to plan your strategy. Content Marketing Institute’s Jodi Harris has shared a three-step guide to create a strong social media marketing plan. Harris says, “Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that. Make informed decisions There are three core steps to the channel-planning process: (1) understanding the value proposition of the platform,... [...]