Lead generation is one of the biggest priorities for businesses. An effective social media strategy can help you to do this. Hootsuite contributor Katie Sehl has shared seven useful tactics to improve lead generation on social media. Sehl says, “Before starting a social media lead campaign, make sure you are familiar with the demographics of the different platforms. If they line up with your target market, it’s probably a good fit. Check out these stats for Facebook, LinkedIn, Instagram, Twitter, Pinterest, and YouTube. How to get more leads on social media Here’s... [...]